Looking classy doesn’t necessarily mean breaking the bank!
The effect of jewelry in elevating a look is undeniable; one single piece can clear out the way from average to awe-inspiring. Watching it from the vitrine is not enough though, you need to touch it, wear it and the most decisive step for it to be officially yours is to buy it!
Back to “Just Watching”, jewelry is essential, especially when it comes to women. The target is to find the most glamorously unique piece, and if possible, better be the one and only, with no competition, and add to all of the above "reasonable pricing”.
Average jewelry stores don’t usually display all their items and ranges, hence, it’s hard to find a middle ground, but at Jodie, you can. Jodie Jewellery, AlGammal Group's newborn jewelry brand, is now open at The Yard — New Cairo's flagship destination for families’ everyday retail, leisure, and entertainment needs.
In addition to serving A-class, the store offers a wide selection of pieces for those who aren't seeking an extra expensive piece but still want reliable high-quality material. Jodie focuses on always promoting confidence, beauty, and power. When they chose The Yard to be their launching platform, it was surely taken into consideration the complex's audience demographics and purchasing power, in addition to the services range The Yard offers and its well-balanced tenant mix.